The complete design system for EverHome, the operator-led senior-care company, and Live, by EverHome, the platform that scales its expertise to every family. Shared DNA, one palette, two expressions.
EverHome = Greenliveeverhome.com
Live = Blue (navy)everhome.live
TypeMulish + Source Sans 3
StatusWorking brand v1 · core locked
Foundation
Brand architecture
A two-tier, endorsed system. EverHome is the master brand — the company, the heritage, the trust. Live, by EverHome is the endorsed sub-brand — the product. Always present the platform as “Live, by EverHome,” with “by EverHome” attached in primary use.
EverHome — parent / company
Front door, company, trust. Warm, operator-led senior-care services. Traditional landing, modernized — credible and calm. Leads in green.
Where
liveeverhome.com
Mark
Triangle outline + faceted gem
Feel
Editorial, warm, restrained
Live, by EverHome — platform
The marketplace and community product. Modern senior-care SaaS — confident, layered, a little luminous, still warm. Leads in blue (navy), with a sparing gold accent.
Where
everhome.live
Mark
“Quadrant Waypoint” diamond + cursor
Feel
Product-forward, dynamic, glowing
Shared DNA
The faceted diamond, cool-gray-and-white accents, one palette, and the depth / gradient / glow / motion language. The mark is a family — company = triangle + gem; platform = quadrant + waypoint. Default colorway: EverHome green, Live blue — both colorways official; either brand may use the alternate.
Foundation
Story & lineage
EverHome is the company and the heritage — licensed operators who built trust one family at a time. Live, by EverHome is the evolution: the modern platform that scales that expertise to every family.
The company
EverHome Care, LLC is a family-first senior-care company founded and run by licensed Residential Care Administrators (RCAs) — Krystle Jacquin and Tristan Pruitt. Operators, not salespeople. It gives families expert advisory and personalized in-home care through every stage of the aging journey.
Mission — Enrich the lives of seniors and their families with personalized care, expert guidance, and solutions that make life easier.
Vision — The most trusted name in senior care: the first place families turn for answers.
The evolution
Live, by EverHome is the digital product layer — ask Beacon (a free, source-grounded AI care guide), chat or book licensed experts, join the Experts Circle community, and keep every answer, note, and decision in one family-owned record.
The parent is the people and the promise; Live is the product. They share a mark family, palette, and type — EverHome leads in green, Live in blue, with Live adding sparing gold and more “product” energy. Always written as “Live, by EverHome” so the lineage is explicit.
500+
families supported
30
expert-written guides
IN · IL
serving, & expanding
RCAs
founded by licensed operators
Guidance. Connection. Home. Locked tagline
Identity
Logo system
Use the provided packages — never design, redraw, or re-typeset the marks. Both colorways are official for each brand; the default pairing is EverHome green / Live blue. Every wordmark is outlined Mulish ExtraBold.
EverHome — triangle + gem · default green / alternate blue
Green · light default
Green · dark
Blue · light alt
Blue · dark
Mark · color
Mark · on brand
Mono · currentColor
App icon · tile
Live, by EverHome — Quadrant Waypoint · default blue / alternate green
Blue · light default
Blue · dark
Green · light alt
Green · dark
Mark · color
Mark · on navy
Compact lockup
“.” period lockup
Do
Use the provided SVG packages at the right size.
Keep ≥ the gem / mark height of clear space on all sides.
Lead with the default colorway (EverHome green, Live blue).
Keep “by EverHome” attached to “Live” in primary use.
Don't
Recolor, stretch, rotate, or add effects to a mark.
Redraw the mark or close EverHome's base break.
Re-typeset the outlined wordmarks.
Detach “by EverHome,” or merge the two marks.
Identity
Construction & clear space
Two distinct silhouettes built from one faceted-diamond idea. EverHome is the home that shelters, holding a guiding gem; Live holds the ground while the expert points the way.
EverHome. Equilateral triangle outline cradling a faceted gem whose bottom point pierces a clean rounded break in the base. Cool-gray “crown” over a colored base. Clear space ≥ gem height · min width ~28px (mark), ~120px (lockup).
Live. Faceted quadrant (light-top / dark-bottom, rounded corners) with a navigation cursor struck from center — cool-gray-left / white-right. Reads on light and dark. Min mark ~24px; below that, use the mono glyph.
Authoritative: the logo packages supersede any older “mountain” EverHome mark or brighter-green / gold values mentioned in legacy docs. The wordmarks are outlined paths — font-independent.
Identity
Color
A foundational hybrid palette: two brand colorways on a shared neutral base. Default EverHome = green, Live = blue. Gold is a Live-only accent, used sparingly. Click any swatch to copy its hex.
Brand colorways
Shared neutrals & accent
Facet ramps — the marks
Green facet ramp
#348458#2C6E47#235C3C#1F5237
Navy facet ramp
#3C5C82#34527A#1C3B5B#16304B
Heritage (homage). The origin identity used a brighter green #3C9361 and soft sage #9EC9AF. The current system deepens green to #2C6E47 / #1F5237 and uses cool-gray where sage sat — an evolution of, and nod to, that original green.
Gold discipline.#C5A55A is a Live-platform accent only — glints and premium highlights, never a primary button. EverHome leads in green.
Identity
Typography
Mulish for display, Source Sans 3 for body — on both surfaces. Never the same face for display and body. Body 16px minimum (audience-locked). Sentence case headings, tight tracking on large display.
Body / 17Plain, warm, reassuring — we lead with answers, guidance, and expertise, so families feel oriented instead of sold to.
Caption / 14SOURCE SANS 3 · SECONDARY & UI LABELS
Optional editorial accent (parent only): a warm serif is acceptable for long-form storytelling — but Mulish is the default for cohesion with Live. Source Serif 4 is retired from display use.
System
Spacing & layout
Use the scale, not arbitrary values. Generous whitespace, max content width ~1200px, hairline dividers. EverHome stays editorial and calm; Live runs more structured and dynamic.
Spacing scale (px)
Radii
4
8
12
16
20
pill
Hairline dividers rgba(27,58,92,0.08) · sections clear and unhurried — a credible company site, not a busy dashboard.
System
Components
The shipped aesthetic, canonical: gradient + glow primary buttons with hover-lift, navy-tinted layered depth, warm cards. Live dials every treatment up; EverHome keeps them restrained.
Buttons
Primary = green gradient 135deg #348458→#2C6E47→#1F5237 + green glow, lift on hover. Secondary = navy ghost.
Depth tiers — navy-tinted, layered
Base
--shadow-sm · resting surfaces, inputs
Elevated
--shadow-md · cards on hover, popovers
Floating
--shadow-lg · modals, hero imagery
Cards, inputs & badges
Card
White on cream, hairline border, soft navy-tinted shadow, lift on hover.
Input
8px radius, navy-tint border, brand focus ring.
Badges
GreenNavyGold · LiveLocked
Dark feature band — Live
Ask Beacon, free.
Navy band + evergreen / gold radial glows + floating shadow. The platform's louder, more luminous register — the same language as the parent, dialed to “product.”
Design tokens
System
Iconography
Line icons (lucide-style), consistent stroke, rounded joins, navy or deep-forest. Functional and quiet — never decorative clutter. Plus product marks: Beacon's evergreen diamond/sparkle and the Live waypoint.
System
Motion & animation
Reveal-on-scroll fade + slide-up with spring easing. Animate only transform / opacity — never transition-all. Always respect prefers-reduced-motion. EverHome calmer; Live more present.
Standard ease
cubic-bezier(0.22, 0.61, 0.36, 1)
Spring
cubic-bezier(0.34, 1.28, 0.64, 1)
Durations
140 · 220 · 380 ms
Every reveal on this page uses exactly this motion. Privacy note for Live: no session replay / screen recording — analytics capture behavior, not content.
Verbal
Voice & tone
Plain, warm, reassuring — lead with answers, guidance, and expertise. Sentence case; spaced en dash (–), never em dash; no emoji. Controls say what they do. Live adds a touch more product-forward confidence.
We say
Talk to an expert
Care decisions are hard. The right expert makes them clear.
You're not the only one figuring this out.
Ask Beacon · Book a call · Find an expert
We avoid
Submit / Click here
Limited time — act now! (urgency & scarcity)
Navigate your senior-care journey (overused)
Clinical, corporate, or salesy jargon & hype
Emphasis rule: “No referral fees / never paid to recommend” is a quiet trust detail — never an anchor line, hero note, badge, or pillar. Families want answers; mention it only where it naturally supports trust.
Verbal
Messaging
Positioning, value pillars, and boilerplate for both tiers. Parent positioning is locked; Live positioning and pillars are in review.
Parent · locked
EverHome
EverHome is a family-first senior-care company founded by operators to give families expert guidance and personalized in-home care through every stage of the aging journey.
Platform · draft
Live, by EverHome
The modern platform that puts EverHome's expert guidance within reach of every family — ask Beacon free, talk to licensed care experts, and keep every answer, note, and decision in one place you own.
Value pillars
EverHome
Expert-led
Founded and run by licensed RCAs, not salespeople.
EverHome
Family-first
Guidance serves your family — not facilities or providers.
EverHome
Whole-journey
From advisory to in-home care, every stage of aging.
EverHome
Real answers
Plain, honest guidance that helps you decide.
Live
Always-on guidance
Beacon — free, source-grounded AI care guide.
Live
Real experts, one tap
Chat & 1:1 video with licensed RCAs.
Live
One family-owned record
Your answers and decisions, owned by you.
Live
A vetted community
Experts Circle for senior-care professionals.
Guidance. Connection. Home.
Verbal
What we're not
Competitive positioning that keeps the brand on-track and steers away from the wrong defaults.
EverHome is NOT
A referral or placement service — we aren't paid by facilities.
A faceless national directory — licensed operators, locally.
A medical or clinical provider — we advise & care, not treat.
Salespeople — operators, not a sales floor.
Urgent or hype-driven — calm, honest, unhurried.
Live is NOT
A lead-gen marketplace — we don't sell family info or rank paid listings.
A gimmicky chatbot — Beacon is source-grounded & escalates to real experts.
An impersonal directory — real RCAs, a family-owned record.
A data-harvesting app — privacy-first, no session replay.
Hype-over-trust startup energy — modern, but calm and credible.
Landscape
How we differ
Referral sites (A Place for Mom, Caring.com)
Paid by the communities they recommend → we work for the family.
Generic senior-living directories
Listings, no expertise → licensed, personal guidance.
Franchise home-care chains
Sales-led, transactional → operator-led and relationship-first.
AI symptom-checkers / generic assistants
Ungrounded, no humans → Beacon cites sources and hands off to experts.
EverHome delivers expertise through services; Live delivers it through the platform. Don't invent new product names without updating the messaging spine.
EverHome Services
Expert advisory / consulting
RCA guidance for families.
Personalized in-home care
Hands-on support at home.
Care planning & education
Plans and learning for every stage.
Administrative support
For senior-living communities.
Live Platform
Beacon
Free, source-grounded AI care guide — the wedge.
CareConnect
1:1 video consults with licensed RCAs.
Expert Chat
Message licensed experts (claim-queue model).
Experts Circle
Vetted professional community — boards, CEU, jobs.
Family-owned records & eligibility screener
Care profiles, notes, sharing; Medicaid / LTC check.
Ecosystem
Imagery direction
Real families and seniors in real homes, warm natural light, candid and dignified — never clinical or sterile stock. Live often shows the same people within a device or call context.
Do
Multigenerational families in real, lived-in homes.
Soft window light; documentary, candid, hopeful.
Light navy / green color grade; clean treatment.
Live: premium product UI, the Beacon greeter, expert call frames.
Don't
Clinical or medical settings; sterile stock.
Heavy filters or staged, posed shots.
Lorem text in mockups.
Anything cold or impersonal.
AI image-gen prompt
“Warm, natural-light photograph of a multigenerational family talking with a caring advisor at a kitchen table in a real, lived-in home; soft window light; documentary / candid; dignified, hopeful; muted navy / green palette; no clinical settings, no sterile stock, no text.”
Motif: the triangle-and-gem geometry (or the faceting) as a subtle, low-opacity background element.
Ecosystem
Co-branding & partner usage
Endorsed architecture: Live, by EverHome. Live is the product; EverHome is the endorsing parent and master brand — never a co-equal peer.
EverHome + Live together
In company contexts, lead with the EverHome logo and reference “our platform, Live, by EverHome.” In-product, the Live waypoint leads and EverHome appears as the endorser. Keep “by EverHome” attached in primary use.
Third-party partners
Use an “in partnership with” lockup: brand logo + clear divider (gap ≥ mark height) + partner logo, equal-but-separate, neither altered. All co-branded use requires EverHome approval. Never recolor or redraw either mark.
Domains:liveeverhome.com = EverHome (company) · everhome.live = Live (platform).
Ecosystem
Accessibility & privacy
Contrast
AA for text (≥ 4.5:1). Navy, deep navy, deep green, and #2C6E47 on cream/white pass; cool gray for secondary only.
Interaction
Visible focus-visible states on every interactive element; reduced-motion honored; 16px minimum body.
Meaning
Never encode meaning in color alone. Live privacy: no session replay / screen recording — analytics are behavioral, not content.
Reference
Asset index
Four logo packages — the source of truth for the marks and exact colors. Each in SVG + curated PNG.
Package
Brand
Role
Contents
everhome-green/
EverHome
Default
mark (light / dark / mono), app-icon, primary lockup (light / dark)
everhome-blue/
EverHome
Alternate
same set, navy colorway
live-blue/
Live
Default
mark, app-icon, primary + compact + “.” period lockups
Beyond the locked items: this brand book composes and presents the locked system (mark, fonts, palette, naming, voice). Anything added for layout — example copy, demo components, the icon set shown — is illustrative and open to review and merge.
